Rhetorical Question: At the beginning of his article he tell the audience his paper can be summed up in one vital question- Tap or bottled water. This makes the audience think to themselves which one they honestly prefer and is a basis for swaying their opinion later in the article.
Imagery: "bottled water is ultimately a band-aid solution", "this news should send shivers down the spine of any concerned American", No one puts a gun to your head and forces you to drive...water, however, is a necessity." These specific uses of imagery make it possible for the audience to envision the severity of the authors opinion on certain matters. It kind of helps them to feel the way he wants them to by hinting at the impressions they should have.
Simile: "Taking away your water is the same thing as putting a gun to your head." This is a simile that is similar to the last use of imagery but it also is a striking conclusion that most would not come to without the help of the author. It obviously makes them appreciate water a lot more than they did before.
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